It sold out within 2 hours, but this calendar doesn’t feature swimsuit models or adorable puppies.

Instead, the “Sexy Concreters” calendar stars 12 Gold Coast concreters striking some tongue-in-cheek poses to raise money for mental health, an issue they say plagues Australian tradies.

Jesse Stenroos (Mr April) from Conseq Group said the idea was hatched after a colleague began suffering from mental health problems earlier this year. 

“Our colleague is usually super chilled and it just happened super quick, he was quiet, he wasn’t himself but like most men it was hard to communicate but you could see something wasn’t right,” he said.

“Eventually after a few months, it came out he was in a massive hole, he wasn’t our boy and we had to do something.” ABC.NET

The 2025 Sexy Concreters Calendar can be purchases on the Conseq Concrete website.

Hard Men Raising Awareness for Mental Health. Get ready for the steamiest thing to hit the worksite since a "sossy" roll at smoko. The 2025 Sexy Concreters Calendar is here, and it’s setting hearts and footpaths on fire. These blokes might not be polished, but they sure know how to lay it on thick. Your Nan won’t know what hit her when she sees these hard men handling their tools with all the grace of a wheelbarrow full of wet cement. These fellas are the real deal. They might have traded chiselled abs for a sloppy rig, but nothing is sexier than a bloke who knows how to handle an Icebreaker & a ciggie. All for a great cause, raising money for men’s mental health with all profits donated to Livin, a non-profit mental health organisation empowering people to speak up because It Ain’t Weak To Speak®. Grab a calendar for yourself, your partner, and Nan to enjoy a solid year of the perfect mix of handsome men gracing your wall.