The app used “raw data” to show when, where, and how people use it.
PLUS MAG reports- Sniffies, a popular map-based meetup app for gay, bisexual, and curious men, announced its latest campaign, Sniffies Unwrapped, will reveal the ways users explored and experimented on the platform in 2022.
The year-end campaign will launch on TikTok, Twitter, Instagram, and YouTube, featuring categories like Horniest City, Most Popular Type of Group, and Most Popular Cruising Location.
A branded infographic with shareable award badges will allow users to post where they fit. An animated video will also enable users to dig into the data and learn, for example, where they might be able to find who hosts the most groups over the course of a year.
“Sniffies users made this year our best yet,” said Chief Marketing Officer and Creative Director Eli Martin in a press release. “As we close the year out, we’re raising a toast to all the kinksters and cruisers that have spent time on the map chasing their curiosity and exploring their favorite fetishes in 2022.”
As to some of the data’s results, New York City took the top spot for the Horniest City in the U.S., closely followed by Los Angeles, Chicago, Dallas, and Atlanta. The same five cities were the top spots for the Hospitality Award, although Los Angeles took the crown for that. The U.K. came in as the Horniest Country outside of the U.S., followed by Canada, Australia, the Netherlands, and Mexico.
San Jose, Calif., took the title for Rookie of the Year after seeing 1,394 percent growth in area users, and its neighbor San Francisco took the spot for Most Adventurous. Groups, porn, and edging were among the most valued kinks.
While Atlanta took the spot for the Cruisiest City, the nation’s capital took the award for the Most Discreet City. Parks and bars were among the most popular scenes, with those identifying as vers or vers-bottom being the Most Popular Attitudes.
The company believes 2023 will be “Sniffies’ horniest year yet.”