“Calvins or Nothing” Underwear Campaign Featuring Maya Hawke and Romelu Lukaku

Well done Calvin Klein.

Calvin Klein launches Calvins or nothing, a new Underwear campaign starring actor and musician, Maya Hawke, and Belgian professional footballer, Romelu Lukaku. Shot by Gray Sorrenti, the campaign captures each star in simple, yet striking black and white portraits. The campaign reflects the elevated, considered designs of its latest Underwear collection and channels the brand’s minimal, impactful aesthetic. The images and videos convey the brand’s signature style, strongly rooted in sensuality.

The global campaign featuring @romelulukaku and @maya_hawke
Directed and Photographed by @graysorrenti
The campaign featuring @0800shygirl, @cocorebecca_ and @nic.kaufmann
Directed and Photographed by @sarahpiantadosi

Follow Calvin Klein on Instagram  and at calvinklein.com

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