Levi’s & AMBUSH

There aren’t many brands that can claim as devoted a cult following as Japanese label AMBUSH. From world-famous rap and pop stars to the idols of K- and J-Pop, the Tokyo-based brand has become the gold standard for not only a generation of fashion-obsessed musicians, but also the coolest players in the streetwear scene. Their idiosyncratic style has led to commissions & collaborations with an illustrious list spanning fashion icons to European luxury houses and American streetwear brands.

In their first collaborative effort, Levi’s & AMBUSH team up on a gender-neutral collection that incorporates the ethos of both brands. Composed of two trucker jackets & two pairs of jeans, the Levi’s x AMBUSH collection perfectly captures the luxury-meets-streetwear approach AMBUSH is known for. Beginning as an experimental pop art-inspired jewelry line in 2008, the brand—founded by YOON and VERBAL—evolved into producing full ready-to-wear collections a few years later. By 2015, they were showing in Paris, and in 2017 they were selected as one of the top 8 finalists for the highly coveted LVMH Prize for Young Fashion Designers.

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