GANT x Wrangler collection will be sold through GANT and Wrangler channels worldwide from September 15 2022.
GANT and Wrangler, both American-made brands founded during the 1940s, are teaming up for the first time to collaborate hand-in-hand on a project to design a 30-piece fall/winter collection that unites the shirt and craftsman worlds in one – worlds that helped shape and define the emergence of American sportswear – to celebrate American iconography that explores new commonalities through their extensive archives.
“Working with Wrangler has been an incredibly fun experience. The moment I first spoke with Sean, I knew that we had the same things in common. We are both vintage fanatics and found a lot of unexpected common ground in our respective archives. The collision between the history of our two brands in 2022 has resulted in some really interesting pieces,” says GANT creative director Christopher Bastin.
“In 1950s America, Wrangler and GANT were at the forefront of the emergence of American casual design. While Wrangler embraced the Western lifestyle, with pioneering products such as jeans, the western jacket and shirt, GANT was shaping the preppy style with its button-down shirts. The stories may seem different: Wrangler dressed rodeo stars and ranch hands, while GANT defined the look of Ivy Leaguers; but both brands created a lasting cultural impact. The DNA of both is present in every piece and in this celebration of our combined heritage,” says Sean Gormley, Wrangler’s Global Concept Director.